The product, solving the problem
Traffic congestion is a £15bn annual problem for the United Kingdom and is a danger to thousands of lives each year due to traffic-related air pollution.
It’s more than an inconvenience.
It has wide-ranging social, environmental and economic impacts.
We think that’s
a problem worth solving.
The traffic management industry relies upon outdated systems with a replacement cycle of 10 to 20 years that are expensive to install and replace.
While these systems work well for small areas with predictable traffic flow, on their own, they are no longer suitable for the complexity and scale of traffic management in the modern age.
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The solution
Using artificial intelligence, Simplifai generates real-time traffic control strategies to solve complex issues that are currently poorly managed.
Our approach allows it to tackle many different traffic problems through simple software configuration and AI reasoning, rather than new hardware deployment.
For the moment, it changes traffic lights across a city to achieve a particular goal, through the manipulation of traffic flow and road occupancy.
In the future, it could control any aspect of public or private transport infrastructure. It is perhaps the most crucial, missing component in your ecosystem of traffic management and control products.
Simplifai is being developed on a daily basis, to address the following common traffic problems:
- Relieving routine or unexpected congestion
- Moving people to and from major events such as concerts or sports matches, quickly and safely
- Reducing air pollution or redistributing it to areas where it causes less human harm
- Maintaining effective traffic flow around roadworks or traffic incidents
- Getting people home safely in advance of inclement weather
- Evacuating a city in an emergency
Case study
Download our case study to find out more about Simplifai and how it is already helping.
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How it’s used
Our novel approach to traffic management works alongside existing systems, sensors, and smart city technologies to improve their effectiveness. You install the software in your control centre, connect it to data sources and traffic control devices, give it an objective and let it solve your traffic problems.
Alongside improving authorities traffic management and air quality, it supplements the services offered by existing traffic management providers – including traffic modelling, supervision and control. An ideal companion for smart cities, Simplifai could also be used in an algorithm-as-a-service environment.
The benefits
The primary
benefits of Simplifai include:
- Up to a 20% improvement over existing traffic management techniques
- Leverages existing capital investment in sensors, controllers, and other transport infrastructure – so no need to purchase new equipment
- Augments existing traffic management software, including any investments already made in smart cities technology – so no need to decommission your existing solutions
- Operates at city-scale – which cannot be effectively achieved by existing traffic management products
- Goal-oriented – you can rapidly and continuously change your traffic management objectives through simple software configuration